When you use makeup, you are practicing the age-old art of illusion. But the illusions makeup offers you are subtle ones, not complete changes of character, age, and coloring. Try to achieve that, and you carry the use of makeup too far; then, instead of being your friend, it will suddenly become an enemy and make you look foolish, too old, or simply less well than you could look. So the first rule of good makeup is simple: Never try to change your face with it.
After that has been said and after you have come to terms with the fact that whether or not you like it, your jaw is square or your eyes small or your skin a different color from what you ideally would like, then there is a lot you can do with color to make you look better. And that, after all, is what making up your face is all about. Whether you are after a freshly scrubbed, natural look (which incidentally takes a lot more artifice to achieve than you might imagine) or a more elaborate-looking, sophisticated face, the makeup you choose and the way you apply it should make you look more attractive, more interesting, healthier, and simply more yourself. (more…)